Showing all posts tagged #maximizer:


Algorithms and Intuition

Posted on October 22nd, 2019

A combination of strategies I choose to utilize in my work as a Creative Director is creating algorithms for human intuition to be maximized as I help coach and reveal beauty to enhance story and experience. This is a key part of the "process architecture" that I put in place for our teams to use in our planning process: A series of questions and process guides to begin with as well as a timeline with both back burner space for peace as well as checkpoints and prototyping deadlines that each can yield an "eureka idea" to add to the plan. It’s a magical thing when both both logic and instinct are allowed to team up as part of the creative process.

Maximize the Potential of the Wind

Posted on September 23rd, 2019

Know what your "ship" is; know who your "crew" is. Understand what they are capable of. Define a high standard and point in the right direction. Then adapt along the way to maximize what the "wind" offers. It doesn’t even mean changing course; it only means changing tactics. Enjoy the journey. "Sailing" is fun. The stories are treasures.

The pessimist complains about the wind.
The optimist expects the wind to change.
A leader adjusts the sails.
—William Arthur Ward

Greatest Intersection of Stewardship and Creativity

Posted on September 15th, 2019

Excellence is not to be confused with perfection. Excellence is beautifully imperfect; as it recognizes the continued pursuit of improvement. The iterations will always continue; so make the most of the time and resources we have. Recognize when it’s better to leave one project at good and refocus by encouraging each other and developing another project until it’s time to call that one great. (Even though we have such high standards that we know what we wish we could keep tinkering further...) Then celebrate! Especially after big projects, remember that "We get to be a part of this!" Then next week, begin working on v2.0!

I used to struggle with perfectionism. I remember in high school when I couldn’t understand my best friend who could just rip through homework and turn in something that was barely 80% effort. Instead I wouldn’t turn something in because it wasn’t worthy of what I knew it should be. I’ve come a long way since then. I now can present something if it’s the best I believe it can be with the recourses justifiably allocated. I can reconcile that. It has actually become a core value for me. A Maximizer shall get greatest value out of resources…. I still want for perfection, but I also find beauty in excellent. I can coach that now. I’ve come a long way.

I just read a Forbes article written by Victor Lipman that included five tips for taming perfectionism. I thought I’d share.


These five tips may not be perfect, but then again, what is? Guess that’s part of the story here…
Pursue excellence, not perfection – There’s a vast difference if you’re able to frame the endeavor this way. Excellence is attainable, perfection isn’t. Excellence is an admirable goal, perfection a potentially destructive one. As the definition in Psychology Today notes, perfectionists view life "as an endless report card on accomplishments."
Try seeing yourself through the eyes of others – The irony is that the accomplishments of many perfectionists, from the uniquely talented Ms. Kearney to many C-Suiters, are exceptional by any objective standards. Easier said than done I know, but if you can find the perspective to view yourself as others do, it will be a constructive lens to look through.
Step back and take (well-deserved) pride in what you’ve accomplished – And where exactly do you want that lens to focus? Instead of dwelling on outcomes and projects that haven’t gone perfectly, step back and spend some time reflecting on past accomplishments you’re genuinely pleased with. No doubt if you’re a CEO, there have been more than a few to bring you to this point in your career. Compared to what most of us mere mortals have, a bronze medal at the Olympics, let’s say, seems a pretty pleasant outcome. (Wouldn’t mind having one myself – would look quite nice on the wall in my study.)
If you feel perfectionism has become seriously debilitating, you may want to consider counseling or therapy – BTW, I completely understand if your reaction to this suggestion is, Hey, I’m a high-functioning hard-edged executive and I have neither time nor inclination for this sort of thing. Fair enough, totally get it. But just in case you’re interested in this level of introspection to better understand the roots of the behavior and find additional ways to address it, I’ve included a link to Psychology Today’s database of therapists. (Full disclosure: I also write for Psychology Today, which is why I’m familiar with their offerings.)
Laugh - Cliche though it is, laughter is good medicine, a natural mood changer. Find time if you can to not take yourself too seriously and remember to laugh. We’re all on the same ski slope so to speak, all just passing through the great bumpy freestyle mogul of life, and if you can find a little more time to see the humor and "enjoy the ride" – well, that’s only a positive thing.
"Don’t let perfect be the enemy of good." It’s derived from a similar phrase in the writing of Voltaire and it’s a sentiment I always felt had real relevance when I was in the business world… about the need to keep the wheels of commerce turning rather than being concerned with getting everything absolutely right.

Invent the new, Break paradigms, Strive for magic

Posted on August 16th, 2019

A repost originally from 5 years ago:

Invent the new - artistically, with technology, and by helping people realize a better process.
Break paradigms - dare to bend the implications of what people think they know.
Strive for magic in relationship between technology and art.

(August 28, 2014)

Leadership and Design Principles

Posted on August 1st, 2019

Create excellent systems and ideal processes to best support a brilliant team.
Intentionally develop what is usable and useful by focusing on the end experience.
Imagine the experiencer’s situational hopes and needs; then dream further about how to care for what they don’t even yet realize would be better.
Empathize with the misfits of society; never settle in curating only for those in the middle of the bell curve.
Design for humanity.
Strive for justice and peace.
Love everyone along the journey.
Consider every perspective.
Pursue sustainable excellence.
Refine continually.
Enhance the good; discard the clumsy; innovate the untapped potential.
Illuminate the future; building toward virtuous legacy and health for all.
Pioneer possibilities.
Optimistically always forge ahead.
Be ambassadors of hope and beauty.
Value effective as well as efficient.
Multiply intuition and knowledge.
Relentlessly pursue the greatest intersection of stewardship and creativity.
Coach and reveal beauty to enhance story and experience.
Maximize ideation and strategy.

Genius in Teamwork

Posted on November 5th, 2018

Be openhanded. Practice awareness and humility and know the one who knows. Such teamwork is where magical breakthrough and creativity occurs - at the nexus of conventionality and novelty.

My friend Michael shared this article. I find it both fascinating and encouraging.


Design alternative to truss

Posted on May 25th, 2017

I was asked for my consult on what other options I could recommend besides truss to hang a banner for an event. This was my reply:

I’m always a fan of pipe-and-base. It certainly takes up less space in a vehicle and is quicker to set up. It’s not a design on its own (you can’t put an LED inside to make it pretty colors) but it certainly is a bang-for-the-buck way to have some banners or whatever have something to tie to…

The Justice Conference 2016 Production Design

Posted on June 14th, 2016


I know you’re asking about it. I hope to fill in the details of this post soon


FILO 2016 Production Design

Posted on May 23rd, 2016

One week ago, we were finishing load in and initial programming for 2016’s edition of the FILO Conference. It was an honor and privilege to be the Production Designer (responsible for Scenic and Lighting Design) for the conference. It was a scurry of a few days so I never really had time to post anything. Here are a few of my favorite moments from the event:



Some of you took my Scenic Design Concepts breakout class. For the rest of you, here’s the story behind how I landed on the final version of the design. These are the notes from the slide where I talked about "Branding (and the iterative process of design) …and Metaphor"

The O in FILO seemed to be the best part of the brand to play off of…
PlexiDiscs (something that I have in storage that’s not being used)
They set up easily enough (tie-line and zip-ties)
They can give depth to a shallow stage
They easily fit in my hatchback!
We concept designed about building a pretty cool set piece that we chose to say no to. (the builder, time, money, space on stage, etc.)
The iterative process - never settle for the first idea, if you stay disciplined to the process, the best idea will eventually be revealed. (certainly the idea at the greatest intersection of creativity and stewardship)
Metaphor
The 40 O’s represents each of us who are FILOs. Some of us are lone guys, some of us are part of teams. Coming together we can encourage each other with our beauty as we come together. Together we can find a chorus of a "new song" (Psalm 40) to carry with us as we go back to support and enhance the sharing of the good news that Jesus loves us.

The lights, I selected for a few reasons.
First, the B-EYEs are a light that every church tech nerd has seen the videos of and dreamt about having in their venue. I thought that giving a chance to see could be beneficial.
The opportunity to have access to the use some great hybrid fixtures in the Mythos was an amazing bonus.
Finally, the Aura XBs had a primary use of lighting the scenic. However the bonus of such a great light is that we created a number of presets to give us several bonus looks!

For the whole design I played with clusters that followed the Fibonacci sequence. I wanted to have the thought of each part of the design to have a beauty on its own and contribute to the beauty of the whole in a way that felt like it fit...

Thank you to Ryan and ILC for providing the amazing lighting gear. Thanks Jeff and Brian CCC for being perhaps the most hospitable hosts an any venue I’ve ever had the chance to work with. Thanks Nate and Chelsea for the logistics, leadership, and vision. Thanks to Michael and Nic for helping us set it all up, troubleshoot issues, and Nic especially for that great catch with the B-EYEs' profile issue. Thanks Alex (whom I met as we were both on the LD panel discussion breakout) for guest designing Session 3 as I was putting finishing touches on the Keynote presentation for my breakout.

Special thanks to Patrick for being my partner in the project. Having a guy on the console who knows how to interpret the ideas of my mind almost even before I say them is the dream for an LD. A good friend with me for the journey to and from Chicago is a bonus.

Thanks most of all to Todd for inviting me to play a small role in your vision. It was a privilege and an honor.


My Professional Vision & Personal Values

Posted on December 31st, 2015

May this next season be a year of flourishing in commitment and execution.

VISION (This is my professional vision. Any "tentmaking" responsibilities I commit to should support my vision)
maximizing ideation and strategy
coaching and revealing beauty to enhance story
achieving the greatest intersection of stewardship and creativity


VALUES (a sketch of my personal values that I realize is a filter for me in all I do)
  • Believe in the one who is sent … remember Jesus’ authority; be one who is surrendered … be courageous and without worry
    • John 6:29
    • Matt. 28 ... Gal. 2:19-20 ... John 15
    • Luke 12:31

  • Love with 100% - live with passion & peace … be salt & give grace … The Church Universal - ecclesial community at the fractal level … disciple (and humbly study) in every possible context
    • 1 John 2 ... John 10:10
    • Eph. 1:23 ... I John 1
    • John 16 ... Luke 2:22 ... Titus 2 ... Matt 9:38 pray for the workers

  • Pioneer; be a first follower of the Lord - every new day commune constantly; prayer without ceasing ... be authentic
    • Gal 1:10 ... Psalms 33,40, etc. ... Is. 42 ... Rev. 5
    • Romans 8:26-28 ... I Thess. 5:17

  • Maximize every context and opportunity … stewardship with the purpose of reconciliationinnovate reveal beauty (even if only to the subconscious) with the purpose of redemption
    • Romans 8:6 ... Col. 1
    • John 1 ... John 4:23-24 ... 2 Cor 12:7-10


Eric Wolfe

Creative Director and Coach. Production Designer and Consultant. Developer of Ideas. Maximizer of Resources. Strategic Thinker. Creative Innovator. Visual Artist and Leader. Husband. Father. Philosopher. Photographer. Backpacker. Athlete. Cook. Artisan. Eric shares thoughts here about all of the above. He would love to connect to partner in coaching and revealing beauty to enhance story and experience. Please do reach out!