There was a lot of prototyping and iteration as well as complexity in leadership of multiple departments to achieve the success in this Production Design.
The process was really fun to nerd out with research into classic toys and some surveying of people who grew up in that era. Along the way, we kept coming back to the movie Elf.
We began with an idea of what classic toys might bring nostalgia. The LiteBrite was a fun idea. I liked it for multiple reasons:
The chance to design with layers of texture in with the cups. The real magic for them came when we created a new template for all the video work flow to have to be inside a hexagon based grid rather than the typical square.
The build process of hot glue in sheets of PVC that were cut on a CNC machine was tedious, but proved to look great when the projection was focused correctly.
We design the Elf inspired Houses:
Minimal wooden frame
Cardboard and Paper
Visqueen and Lights
A problem became an opportunity when we figured out how to hide the set behind the main traveler and tell a prelude story based in Nepal and using chalk art to tell about partners all over the globe.
Fun too, to coach blocking for a the broadcast into during the countdown. My friend snapped this photo of yours truly that he used to coach the crew in duplicating the shot composition.