Showing all posts tagged #design:


Algorithms and Intuition

Posted on October 22nd, 2019

A combination of strategies I choose to utilize in my work as a Creative Director is creating algorithms for human intuition to be maximized as I help coach and reveal beauty to enhance story and experience. This is a key part of the "process architecture" that I put in place for our teams to use in our planning process: A series of questions and process guides to begin with as well as a timeline with both back burner space for peace as well as checkpoints and prototyping deadlines that each can yield an "eureka idea" to add to the plan. It’s a magical thing when both both logic and instinct are allowed to team up as part of the creative process.

Leadership and Design Principles

Posted on August 1st, 2019

Create excellent systems and ideal processes to best support a brilliant team.
Intentionally develop what is usable and useful by focusing on the end experience.
Imagine the experiencer’s situational hopes and needs; then dream further about how to care for what they don’t even yet realize would be better.
Empathize with the misfits of society; never settle in curating only for those in the middle of the bell curve.
Design for humanity.
Strive for justice and peace.
Love everyone along the journey.
Consider every perspective.
Pursue sustainable excellence.
Refine continually.
Enhance the good; discard the clumsy; innovate the untapped potential.
Illuminate the future; building toward virtuous legacy and health for all.
Pioneer possibilities.
Optimistically always forge ahead.
Be ambassadors of hope and beauty.
Value effective as well as efficient.
Multiply intuition and knowledge.
Relentlessly pursue the greatest intersection of stewardship and creativity.
Coach and reveal beauty to enhance story and experience.
Maximize ideation and strategy.

Measurements of Good Design

Posted on July 17th, 2019

What are "measurements" that we can use to determine what "good" design (or etc.) is?

Attendance? Giving? What else? Certainly engagement - with those who interact with the design…

It’s usually obvious when something is good...

Genius in Teamwork

Posted on November 5th, 2018

Be openhanded. Practice awareness and humility and know the one who knows. Such teamwork is where magical breakthrough and creativity occurs - at the nexus of conventionality and novelty.

My friend Michael shared this article. I find it both fascinating and encouraging.


Quote about care and passion in visual design

Posted on August 14th, 2018

I was talking with my new friend John this afternoon. He is Director of Facilities and we will not only be working closely with our job responsibilities having a symbiotic nature; but we have already learned share a kindred spirit for philosophy and appreciation of design. He shared this quote that one of his professors uttered on the first day of class when he was in school about how intentional and immersed she wanted students to put their care and passion into visual design!

"When you spit on the sidewalk I want you to worry about what kind of pattern it makes."
-Leslie Wiseman (via John Nowacki @ 1969 University of Detroit Architecture School)


Kiosk Product Design

Posted on May 19th, 2018

A number of years back, I was asked to design a stand to support the new system for parents to use to check their kids in. Design requirements:
  • clean & efficient
  • portable (so that the 16 stands could be arrayed by various entrances to best support traffic flow patterns)
  • cost effective - sized for current and possible future (as we had hypothesized, iPads have since been integrated) equipment
  • allow for ease of troubleshooting
  • carry a look maintaining aspirational design aesthetic of lobby and branding

My process began as I considered the pros and cons of a repurposed video conferencing stand that someone had wanted to use because it was all that was imagined up until I was asked. I quickly sketched a couple possible concepts that allowed us the freedom to take some time and research what we wanted to develop. We iterated through a number of options before sending the design to the manufacturer.

They remain in active use over 6 years later!


Dinner With A Perfect Stranger

Posted on August 21st, 2012

Scenic & Lighting Design

This was one of my earliest theatrical designs. It was a privilege to be invited to this project and bring the book to life on the stage. The following illustrates the process of creation:
  1. Read the script (still in rough version adapted from the book)
  2. Ideate with the Producer and Director
  3. Research Italian restaurants
  4. Sketch concepts
  5. Development and refinement
  6. Scale drawings
  7. Texture, paint, functionals, decor
  8. Custom table design tilted downstage slightly for audience
  9. Lighting Design
  10. Additions of floor and pillar
  11. Sign off on build process and finishing details like paint, texture, stain, electrical, etc.
  12. Transportation entire set has to transport in trailer, fit through standard doors, and setup/strike quickly for multiple venues
  13. Oversee setup and lighting focus
  14. Program lighting


Eric Wolfe

Creative Director and Coach. Production Designer and Consultant. Developer of Ideas. Maximizer of Resources. Strategic Thinker. Creative Innovator. Visual Artist and Leader. Husband. Father. Philosopher. Photographer. Backpacker. Athlete. Cook. Artisan. Eric shares thoughts here about all of the above. He would love to connect to partner in coaching and revealing beauty to enhance story and experience. Please do reach out!