Showing all posts tagged #creativity:


Algorithms and Intuition

Posted on October 22nd, 2019

A combination of strategies I choose to utilize in my work as a Creative Director is creating algorithms for human intuition to be maximized as I help coach and reveal beauty to enhance story and experience. This is a key part of the "process architecture" that I put in place for our teams to use in our planning process: A series of questions and process guides to begin with as well as a timeline with both back burner space for peace as well as checkpoints and prototyping deadlines that each can yield an "eureka idea" to add to the plan. It’s a magical thing when both both logic and instinct are allowed to team up as part of the creative process.

Prototyping

Posted on October 18th, 2019

I was asked recently about what prototyping looks like in my design process. It varies. It depends a lot on the timeline of the project, but I really do love to bring both my team and the client along with the idea. Even if only for myself, I like to play with the idea in tangible space. Sometimes it’s as low-fi as a sketch and some card-stock that I cut out for shapes that I play around with in a scale model of a stage. Sometimes a 3D rendering is helpful. If possible (especially when designing for a build for multiple locations) it’s great to build as near to a actual size prototype that we can play with in the lighting and context of the actual stage

We wanted to see how the arches and ramps would let us see performers through and atop of the beauty; and get a sense of what the layers of design would feel like from various angles.

The pastors of this old church wanted a way to update the look of their space that for low cost could help give their congregation more than just a fresh coat of paint but see a vision for the future

We wanted to talk about a road into the mountains where the narrater could take the audience on a journey along a dusty road; but that on a cue, the mountains could literally move to reveal a live band that could add to the experience. I began with a sketch; I then moved to playing with the model. Then, we built prototype flats to test how the rolling worked. We learned that putting them on rails was key to the success of everything being in the same exact place for lighting and blocking every move. We also had a main campus to show how the texturing with paint as well as light was so crucial to realism. A bonus that you might notice in the bottom left image is that you can see how I even added a bit of screen material to show what a scrim might be placed in the mid depth to help add to the forced perspective and picturesque scene.

Ideation Fibonacci

Posted on September 6th, 2019

"Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen."
—John Steinbeck

Care well for initial musings; the flow of ideation will pour out as fruitful bounty.

Ward Planning Process

Posted on August 18th, 2019


As the Creative Director, I’m responsible for leading us in the tactical now, the strategic near, and the vision of what we’re steering toward.

Now - Every weekend we have another event! I’m responsible for everything that is presented in each of our 3 venues.
  • I directly lead the Worship Directors to lead the art and presentation in each of their venues.
  • I lead the Production Department to support and enhance the art and communication with excellence - not only for the live experience, but also the broadcast audience web streaming and listening to radio.
  • I am coaching the hosts and teachers in navigating transitions and delivering their content with authenticity, tone, and clarity.
  • We’re always iterating and we’ll make any audible to the plan necessary to better tell the story and inspire life.
Near - We have Production Meetings every Monday. We break the meeting into three parts:
  • 3-Weeks-Out - PCO (our online production order and scheduling tool) 60% - The production order is mapped out with at least placeholder elements ("Song 3" or "Focus") in place to estimate timing of the day. Casting roles band/vocal positions are slotted.
  • 2-Weeks-Out - 85% - Order is filled in with specific song names and intended feel of moment in Producer column. Casting of band/vocalists is scheduled.
  • Week-Of - 95% - Order is detailed with who is leading each moment and talking points are outlined. Arrangements for every song is uploaded with accurate detail of what will be rehearsed. (If a change is realized during rehearsal; that’s totally fine, but we communicate any alterations by noon on Thursday) Musician backline support requests are fully detailed with what they want from Ward and what they’re brining.
Far - In the winter and spring, we begin mapping out the following year.
  • We try to maintain a road-map that is over a year in advance. I have created a master document for every event (weekends and special event) that happens in our main venues.
  • By 12-weeks-out, I work with the lead teacher for each event to write a paragraph of vision for the narrative of the experience, the angle of the teaching, and the hope for response. I’m also working with our Executive Staff and key Directors to make sure that we know any necessary elements, promotions, or calendar notes that must be factored in to the planning.
  • I have lead us to be 12-weeks-out in that "treatment" that we can plan from. I lead our team in a meeting where we look at each sermon series and we brainstorm ideas we might plan. We fill up the whiteboard with ideas, sketches, stickie notes, and optimism.
  • I followup with our Worship Directors and Lead Teacher and we hone in on what we want to develop. Storyboarding, writing, "braintrusting", re-writing, producing, designing, ordering, shooting, editing, prototyping, etc.


Invent the new, Break paradigms, Strive for magic

Posted on August 16th, 2019

A repost originally from 5 years ago:

Invent the new - artistically, with technology, and by helping people realize a better process.
Break paradigms - dare to bend the implications of what people think they know.
Strive for magic in relationship between technology and art.

(August 28, 2014)

Progress Requires Disruption

Posted on July 14th, 2019

Creative disruption is a beautifully healthy thing. It freaks out the status quo folks, but we would wither without the artists and leaders.

"It is the business of the future to be dangerous. The major advances in civilization are processes that all but week the societies in which they occur."
-Alfred North Whitehead

The Innovator | Creative Types

Posted on June 30th, 2019

    I took the creative personality profile test that Adobe has on its website. I got the following results, which I find remarkably true and insightful.

    I’d love to know what creative type you are. It’s a really quick test: mycreativetype.com
    Please do share your results with me!

    Words Can Be Like Music

    Posted on April 15th, 2019

    My friend sent me this screenshot. I don’t know where he got it from, but I think it’s great! The first thought I had was about some of my favorite films, TV shows, and plays as I'm a huge fan of Aaron Sorkin’s dialogue. Contemplating further, I aspire to put such thought into my writing...



    Genius in Teamwork

    Posted on November 5th, 2018

    Be openhanded. Practice awareness and humility and know the one who knows. Such teamwork is where magical breakthrough and creativity occurs - at the nexus of conventionality and novelty.

    My friend Michael shared this article. I find it both fascinating and encouraging.


    Love is Greatest Art

    Posted on September 25th, 2018

    "The more I think it over, the more I feel that there is nothing more truly artistic than to love people."
    —Van Gogh

    My friend John shared the quote in a meeting yesterday. I asked him to send it to me so I could share in this post. He did one better and took a photo of the page in the book (Windows of the Soul by Ken Gire) that he read it from. I thought about simply posting the quote, but honestly love this whole page that he sent me. Therefore I share that as well!



    Eric Wolfe

    Creative Director and Coach. Production Designer and Consultant. Developer of Ideas. Maximizer of Resources. Strategic Thinker. Creative Innovator. Visual Artist and Leader. Husband. Father. Philosopher. Photographer. Backpacker. Athlete. Cook. Artisan. Eric shares thoughts here about all of the above. He would love to connect to partner in coaching and revealing beauty to enhance story and experience. Please do reach out!