Showing all posts tagged #story:


Create something beautiful today

Posted on March 27th, 2015

Create something beautiful today.
Whether a photograph, a spreadsheet, performance art, or leadership moment.
Make sure to care...

The filtering process of creating

Posted on February 21st, 2015

I've been pondering creativity recently. I suggest that creativity is more than an act: Creativity is a process.

That statement made, creativity is more than useless imagination, it is something tangible. Something is new that was not realized before! Creativity is turning new and imaginative ideas into reality. It is the ability to perceive, the vision to find hidden patterns, the action of making connections between seemingly unrelated phenomenon, the capacity to generate solutions.

It is not a single magical moment (though there are wonderfully encouraging moments of revelation along the journey) but rather the commitment to the process that is what defines the genius of the artisan who gifts us with her prose, his construction, their song, etc.

The creative doesn't start with nothing however. Usually (speaking for myself and for many of my friends) "writer's block" is the cause of to much "cluster" and a lack of focus for where to begin. Narrowing down the perameters is often the best way to begin. What are the core themes to be played with?

The process of creativity is a "filtering process" that begins with everything. Whittle away at the whole to focus in on the core beauty to be revealed. Then, when the creation begins to take shape, refine, refine, refine...

Thoughts to Remember When Creating a Space for Worship

Posted on September 30th, 2014

I rattled off a stream of thought in response to my friend asking me what things I think about when designing. He took that email and compiled it into this list; which his organization now uses this as part of their planing meetings. Perhaps it is a helpful guide for you to consider as well...


Thoughts to Remember When Creating a Space for Worship

  • The end goal of the services that happens in the space.
  • The vibe/feeling you want to help communicate.
  • Who is the target demographic?
  • Who in the audience will be reached regardless of the branding, environment, and artistry? These are not people to design for. Do not be influenced by them.
  • Who might only be opened up to the communication by the environment you present? This is who you must go after.
  • How might you use resources you already have available to support your vision?
  • What alternative ideas might convey such themes with increased beauty/power/depth?
  • What ideas might work well because of how clear the symbolism might be?
  • What of those ideas would be so cliché that it would actually turn off the artist in the audience?
  • What metaphors can you weave into the design to add depth of beauty (and meaning) ...even if only for you?
  • How long do you want to live in the look? A series? A season? A weekend? Indefinitely?
  • How will you light the set? How will you light the art and communication? Will the lighting on both feel unified?
  • Make sure to design scenic elements that will be enhanced with the lighting tools available. Also, design scenic with consideration of who is designing/operating lights. Try to play to their strengths.
  • It needs to look good in the room, to be certain. Are you broadcasting ever - stream, IMAG, record for later release?
  • Lighting for video requires thinking beyond what looks good to the naked eye; and lighting for both video and still having everything look good in the room requires some real finesse…
  • Think through positioning of each person who will be on stage. Where they stand/sit/dance should feel like it connects with the scenic elements and help visually connect the guests with the communication on stage. Break the 4th wall.
  • What scenic and/or lighting might be considered in the room? In the lobby? Before and after the event with advertising, social media, etc. How does the branding transcend the stage experience?
  • Think through everything that people might see. Certainly do not let anything be a distraction; also push into every opportunity to help enhance the story...

Both Emotion and Perfection

Posted on January 25th, 2014

Strive for emotion and perfection, but allow imperfection if the emotion is there. #excellence #storytelling #productiondesign #producing #maximize

Thoughts on Telling Story with Live Video Capture or Be Visibly Engaged

Posted on January 22nd, 2014

On my way home from our Production Core retreat, our conversation turned to the topic of how we shoot for broadcast and IMAG. We were referencing a video link we saw on Twitter that a TD from another church had posted. They took a shot of the audience that struck us as odd. A perfect example of a distraction that pulls us out of a moment. It lead to us talking about how we shot our Christmas service; particularly our candle-lighting moment…

I said something at some point that struck a coworker in such a way as he finally caught a glimpse of what I mean when I say, "use production to help tell the story."

The short version of the conversation is, I think there can be a legitimate place for taking shots of the audience - at least for broadcast. If the audience is on the side screens, it can take them out of the moment (similar to the Heisenberg effect) - Anyway, I was saying how it would be better to live on (spend longer time with the same shot of) a well composed shot of the lead singer (or the guitar player if he's playing a lead line that is carrying the moment) then to show a shot of the audience or background vocal if they are not engaged in the music and having unexpressive smile to go along with their singing. If a backing musician or section of the crowd is visibly engaged in the moment, then take the shot; if not, then definitely don't.

Furthermore, I'd encourage our Producer and leadership to step in to the leadership moment with any person on stage who isn't practicing the discipline of being visibly engaged in the moment.

Eric Wolfe

Visual Artist. Production Designer and Consultant. Developer of Ideas. Maximizer of Resources. Strategic Thinker. Creative Innovator. Husband. Father. Philosopher. Photographer. Backpacker. Athlete. Cook. Artisan. Catch Eric’s sporadic musings at egwolfe.com or follow him on social media platforms as @egwolfe