A stream of thought listing things I consider with every design:

  • Context of organization
  • Context of event
  • What are the “budget" parameters?
    • Cost for the event?
    • Budget for series? for year?
  • Who is on stage?
    • who’s the teacher
    • who’s the worship leader
    • play to their style
  • Topic of the day…series
  • Branding...
    • How do the visuals identify with the mission?
    • Achieve continuity with the rest of communication
  • What are my resources?
    • existing materials?
    • budget for new?
      • I suppose I ought to ask about rental budget; however I’m rarely a fan of such...
    • lighting inventory?
  • What is the rep plot?
    • How do we play to the strengths of the lighting system?
    • A good rep plot is arguably the most important asset to your venue.
    • Certainly right up there with a good PA.
    • The good news is that that it costs way less...
  • What are video requirements?
    • IMAG
    • broadcast
    • camera positions
  • What are audio’s needs? What will help them succeed?
  • who is the producer?
    • What are their visual preferences?
    • what “lens" is the story told?
  • Who is on lights? Maximize their strengths...
  • What is the timeline for setup? for strike?
    • Is it a stage turn situation? If so, what is the design that precedes and follows?
    • How do you design in the timeline of multiple turns?
      • Hang the rig points 2 weeks out
      • hang the truss 1.5 weeks out
      • hang the lights 1 week out and use as backlight for the Midweek stage
      • Finally, hang hard goods and refocus lights in the turn for the target event
      • then hang a screen and soft goods from the same truss in an upcoming design.
  • What are transportation and storage logistical considerations?
  • Who is the crew? What are their strengths and experiences?
    • Artists vs. engineers
  • Materials
    • What materials have been used recently?
    • What materials will the upcoming holiday be using?
    • Use something different than either of these.
  • Mood
    • Honestly more important than materials is the mood.
    • It’s possible to create multiple moods with the same materials.
      • That’s what we do in a series: I brand a series with a palette of materials, and then craft the set for each day to support the unique story of that specific event...
  • Inspiration
    • What is inspiring me recently?
      • Architecture
      • Nature
      • Window displays
      • Trade magazines
      • Cinema
      • Renaissance paintings
      • Industrial dumpster
      • Pinterest
    • What's an archived idea that I might finally have the chance to try?
      • Evernote
        • Anything that inspires me tends to end up in Evernote
        • I use tags such as “design ideas"
    • I hate copying (plagiarism) and go to great lengths to make sure my art is authenticity mine. However, I think being inspired by other designers is completely appropriate.
    • Who can you connect with to bounce ideas off of one another? #ctln
  • Passion
    • I want people to pull their phones out.
    • I take pride in my discipline - the pursuit of creating something beautiful.
    • A design certainly should look good
      • Visual interest, shapes, patterns, textures, Layers, Depth behind every camera angle, etc.
      • However I suggest there are transcendent considerations that can be woven into the scene - metaphor, symbols, numerology, etc. Hide "Easter eggs" - it's fun and it will inspire someone, I promise.
        • break the 4th wall - immerse them in the story
        • target people’s subconscious